NetEase – Once Human

Rafi Lieberman
December 9, 2024

Influencers :

5 Duration :

2 Month

Platform :

TikTok

Industry :

Software

Type of Campaign

Brand promo (cost per post)

Driving Efficiency with Smart Solutions

Driving Game Awareness with TikTok Influencer Campaign

NetEase built buzz for “Once Human” by partnering with 5 influencers to create authentic, engaging TikTok content. Strategic influencer selection and relatable videos resonated with the gaming community, boosting awareness and user interaction.

Strategy

Results

Total Reach

4,281,600

Views

1,888,900

Likes

25,571

Comments

1,079

Videos Created

Engagement: Interactions

0.63%

CPM

$12.24

CPE

$0.85

Engagement Rate

1.44%

Hashtag Views

496